LiveRamp Expands OpenAI Partnership to Enable ChatGPT Ad Targeting
· 3d ago · Originally reported by TradingView
LiveRamp is broadening its collaboration with OpenAI to allow brands to target advertisements within ChatGPT. This move will give advertisers new opportunities to reach users through conversational AI platforms.
Why it matters
This development signals a shift in how brands can engage consumers, leveraging AI-driven chat environments for targeted advertising. It highlights the growing importance of conversational AI as a new channel for digital marketing.
Explain it like I’m new here
It's like putting ads in a popular group chat where lots of people talk, so brands can show messages to the right people.
Read the original at TradingView
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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