Why Liquid Death’s media chief is determined to break away from LiveRamp
· 48m ago · Originally reported by Digiday
In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Digiday.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Identity graph
An identity graph is a database that links the many identifiers belonging to the same person or household, such as emails, device IDs, cookies and IP addresses, into one profile.
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