LiveRamp Expands OpenAI Partnership to Enable Brand Targeting in ChatGPT Ads
· 3d ago · Originally reported by The Information
LiveRamp is broadening its partnership with OpenAI, allowing brands to target ads within ChatGPT. This move integrates LiveRamp's identity and data solutions with OpenAI's conversational platform, opening new avenues for advertisers to reach users through AI-driven interactions.
Why it matters
This development signals a shift in digital advertising, as brands gain access to emerging AI platforms like ChatGPT for targeted marketing. It highlights the growing importance of identity solutions in reaching audiences across new digital environments.
Explain it like I’m new here
It's like letting companies put ads in a popular chatbot, and making sure those ads reach the right people.
Read the original at The Information
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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