Advertising Forecast: IAB raises US Ad Forecast, Projects 7% DooH Growth
· 3d ago · Originally reported by Sixteen:Nine
Advertising Forecast: IAB raises US Ad Forecast, Projects 7% DooH Growth
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Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
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