The Iconic and Foxtel Explore Non-Endemic Retail Media Strategies
· 2d ago · Originally reported by Mumbrella
The Iconic and Foxtel are collaborating to implement retail media solutions that go beyond traditional product categories. Their approach focuses on leveraging their platforms to offer advertising opportunities to brands not typically associated with their core offerings.
Why it matters
This development highlights how media and retail companies are expanding retail media networks to include non-endemic advertisers, potentially increasing revenue streams and diversifying ad inventory.
Explain it like I’m new here
It's like a shoe store letting a phone company put up ads inside, not just shoe brands.
Read the original at Mumbrella
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
IAB and Grocery TV Highlight Evolution of In-Store Media Beyond Shopper Marketing
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader…
CommerceIQ Launches AI Retail Media Management for Chewy Ads
CommerceIQ has introduced an AI-driven solution to help manage retail media campaigns on Chewy Ads. This tool aims to optimize advertising performance for brands selling on the Chewy platform.
Particular Audience Unveils Digital Trade Media Solution for Trade Marketing
Particular Audience has introduced a Trade Media solution aimed at modernizing trade marketing by leveraging digital channels. The new offering is designed to help brands and retailers reach business buyers more efficiently online.
FMCG Brands Shift Media Strategies Toward CTV and Retail Media Channels
Fast-moving consumer goods (FMCG) brands are restructuring their advertising strategies to focus more on connected TV (CTV) and retail media. This shift reflects changing consumer viewing habits and the growing influence of retail…
McDonald’s Expands Its Approach to Retail Media Strategies
McDonald’s is updating its retail media strategy, signaling a shift in how the fast-food giant leverages its customer touchpoints for advertising and partnerships. The company is exploring new ways to use its digital platforms and in-store…
McDonald's Retail Media Network Highlighted as Model for Other Brands
McDonald's has developed its own retail media network, prompting discussion on why similar strategies could benefit other brands. The move showcases how non-traditional retailers are leveraging their customer data and digital platforms to…