Convenience Stores Move to Control Their Own Retail Media Networks
· 3d ago · Originally reported by CStore Decisions
Convenience store chains are increasingly developing and managing their own retail media platforms. By taking ownership, these retailers aim to directly connect brands with shoppers through in-store and digital advertising channels.
Why it matters
This shift allows convenience stores to capture more advertising revenue and gain better insights into customer behavior, rather than relying on third-party networks.
Explain it like I’m new here
It's like a store putting up its own billboards instead of letting someone else decide what ads go up.
Read the original at CStore Decisions
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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