Lob Survey Finds AI Increases Consumer Distrust in Digital Ads
· 3d ago · Originally reported by PPC Land
A recent survey by Lob indicates that 62% of US consumers feel more cautious about digital ads due to AI. The study also notes a rise in trust for print advertising, with 34% now viewing it as more reliable than digital formats.
Why it matters
This highlights growing skepticism toward digital advertising as AI becomes more prevalent, potentially impacting how brands allocate their ad budgets.
Explain it like I’m new here
People are starting to trust online ads less because of AI, so more are turning back to old-fashioned mail ads.
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