LiveRamp Enables Brands to Use Customer Data for ChatGPT Ad Targeting in 11 Markets
· 3d ago · Originally reported by PPC Land
LiveRamp now allows brands to use their CRM, loyalty, and app data, matched via RampID, to create targeting and suppression lists for ChatGPT ads in 11 countries. OpenAI currently supports advertising in 63 countries, raising questions about coverage in the remaining markets.
Why it matters
This development lets advertisers leverage their own customer data to more precisely target or exclude users in ChatGPT ads, potentially improving campaign effectiveness and privacy compliance.
Explain it like I’m new here
It's like using your store's customer list to make sure your ads on a talking robot only reach the right people.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
RampID
RampID is LiveRamp's pseudonymous, people-based identifier, which links a person's or household's online and offline identifiers so advertisers and publishers can match audiences without sharing raw personal data.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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