CTV Audience Reaches 200 Million as Attention Becomes Key Metric, Says JioStar Exec
· 2d ago · Originally reported by MediaNews4U
At FICCI Frames 2026, Kevin Vaz of JioStar highlighted that the connected TV (CTV) market now boasts 200 million viewers. He emphasized that advertisers are increasingly valuing audience attention as a primary metric for campaign success.
Why it matters
This shift signals a major change in how digital TV advertising is measured and valued, with attention metrics potentially reshaping ad buying strategies and effectiveness.
Explain it like I’m new here
It's like TV ads are now judged by how much people actually watch them, not just how many TVs they're on.
Read the original at MediaNews4U
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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