TRAI Faces Challenge of Balancing Regulation and Innovation in Growing CTV Market
· 2d ago · Originally reported by Exchange4Media
India's telecom regulator, TRAI, is considering frameworks like FAST and ALTD to address the evolving connected TV (CTV) landscape. As CTV adoption rises, the regulator must weigh consumer protection and fair competition against the need to foster innovation.
Why it matters
How regulators approach CTV will shape the future of digital advertising and streaming in India, impacting both industry players and viewers.
Explain it like I’m new here
It's like making rules for a new playground so everyone can have fun, but not so many rules that no one wants to play.
Read the original at Exchange4Media
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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