McDonald’s Explores In-Store Retail Media Opportunities
· 3d ago · Originally reported by eMarketer
McDonald’s is examining ways to leverage its physical locations for retail media, aiming to connect brands with customers during in-person visits. The company is considering how to use its stores as advertising platforms, potentially following trends set by grocery and big-box retailers.
Why it matters
Retail media is expanding beyond digital and e-commerce into physical spaces, offering new revenue streams for brands and retailers. McDonald’s entry could signal broader adoption of in-store advertising in quick-service restaurants.
Explain it like I’m new here
It’s like putting ads on the menu boards at your favorite burger place so brands can talk to you while you order.
Read the original at eMarketer
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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