Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 3m ago.
Industry experts are emphasizing the significant growth opportunities at the intersection of retail media and connected TV (CTV), following the release of new adspend figures from IAB UK. The discussion centers on how these two channels…
Runway, a startup valued at $5.3 billion, has introduced an AI-powered agent designed to create, adapt, and analyze advertisements across major platforms including Meta, Google, and TikTok. The tool aims to streamline ad production and…
A new guide focused on connected TV (CTV) advertising in Europe for 2027 has been published. The guide covers recent developments, including broadcaster streaming launches and the rise of ad-supported subscription services from global…
Artificial intelligence is increasingly used to improve digital advertising efficiency, but fraudsters are also leveraging AI to create more sophisticated ad fraud schemes. This dual use of AI presents new challenges for the ad tech…
The article discusses factors that could negatively affect AppLovin's stock, likely focusing on challenges in the mobile advertising and app monetization sectors. It may cover issues such as market competition, regulatory changes, or…
The article discusses the prevalence of ad fraud in the Middle East and North Africa (MENA) region, focusing on both web and mobile app environments. It highlights how fraudulent activities impact businesses by wasting advertising budgets…
Most ad tech platforms are designed for established markets like the US and Europe, which represent a small fraction of the world's population but a large share of ad spend. As advertisers look to reach billions of consumers in emerging…
Google has launched a pilot program involving around 100 publishers, offering them 0.1% of ad revenue in exchange for their participation in an AI-related initiative. The details of the program suggest Google is experimenting with new ways…
Fuse Media has refreshed its brand to emphasize its commitment to connected TV (CTV). The move signals a strategic shift toward digital video platforms as the company adapts to changing viewer habits.
On International Podcast Day, industry experts shared their perspectives on the value and recognition of podcast advertising within broader media strategies. The discussion centers on whether podcasting receives sufficient attention…
MFE-MediaForEurope has introduced ALL21 Total Video Europe, enabling advertisers to run the same ad simultaneously across multiple European countries and channels at a set time. This initiative follows collaboration among MFE's sales teams…
The rapid expansion of retail media is creating new challenges for marketers, particularly around accurately measuring campaign effectiveness and managing advertising spend. As more brands invest in retail media networks, questions arise…
The rapid expansion of retail media, now valued at $200 billion, is creating new complexities for chief marketing officers. As brands invest more in retail media networks, CMOs are navigating evolving strategies, measurement hurdles, and…
Reddit has teamed up with Zefr to introduce AI-powered tools designed to help advertisers ensure their ads appear in suitable contexts on the platform. The partnership aims to provide brands with more control and transparency over where…
Adnami has partnered with Index Exchange to make its proprietary attention data available within Index's Data Vendor Ecosystem. This integration allows buyers to access Adnami's attention-based data segments through Index Exchange's…
WST Play has launched its service on connected TV devices, expanding its reach to viewers using smart TVs and streaming platforms. This move allows the platform to tap into the growing audience consuming content via connected television.
Audiohook, an audio advertising platform, has acquired Podscan, a company specializing in podcast monitoring. This move is aimed at enhancing Audiohook's ability to track and analyze podcast ad placements and performance.
Experian has introduced two new native applications within Snowflake's AI Data Cloud platform. These services aim to help organizations better utilize and analyze their customer data, expanding Experian's offerings in the data management…
A senior leader at Samsung Ads highlighted that building trust with consumers is as important as focusing on direct performance metrics in advertising. The comments suggest a shift in industry priorities from solely measuring bottom-funnel…
A dispute between AppLovin and Unity is drawing attention to how data is managed and shared in the ad tech industry. The disagreement centers on data governance practices, which are crucial for ensuring transparency and compliance in…
Digital advertising expenditure in the UK increased by 13% during the first half of 2026. This growth reflects ongoing investment in online channels by advertisers seeking to reach digital audiences.
Magnite's stock is set for another month of gains following a boost in its price target. The positive outlook is linked to recent changes in Google's advertising technology, which are expected to create new growth opportunities for Magnite.
Amazon Ads is making its sophisticated AI-powered advertising tools available to external agencies. This move allows third-party agents to leverage Amazon's AI capabilities for managing and optimizing complex ad campaigns.
AppLovin is experiencing concerns about its growth trajectory, which has led some to view the situation as a potential investment opportunity. The company operates in the mobile app and ad tech sector, where market dynamics and competition…
Digital advertising expenditure in the UK for the first half of 2026 has already exceeded the total spent during the entire year of 2020. This milestone highlights the continued growth and recovery of the digital ad market post-pandemic.
Shamrock has acquired a majority stake in Saylor and is merging it with Mutiny, a gaming-focused agency. The new combined agency aims to offer brands expertise in engaging fan communities, extending beyond just entertainment and gaming…
Retail media spending in Italy is nearing the €1 billion mark, reflecting significant growth in this advertising sector. Globally, retail media is estimated to be worth around $200 billion, highlighting its expanding influence in digital…
Guideline has introduced WRAP Cloud, a new SaaS platform designed to provide advanced audience analytics for TV and connected TV (CTV). The platform leverages AI and specialized protocols to enhance audience analysis and media planning…
Google has announced a major update to its search platform, moving away from traditional blue links to a conversational AI-driven answer box. This change, highlighted at the company's I/O summit, signals a fundamental shift in how users…
Getty Images trading was halted on the NYSE after its stock price dropped to 12 cents. The company faces significant financial pressure, holding over $2 billion in debt with limited cash reserves, and a bond grace period is ending soon.
Lacuna Ads has announced an initiative to unify supply, demand, and data intelligence within its platform to drive growth in programmatic advertising. This move aims to streamline the buying and selling process and enhance decision-making…
A new guide provides developers with instructions on creating a handler for OpenRTB bid requests, a key component in programmatic advertising. The resource aims to help technical audiences understand how to process and respond to real-time…
Apple's Safari 27 browser now blocks domains linked to The Trade Desk, UID2, ID5, LiveRamp, and Permutive, following a WebKit update merged earlier this year. This move restricts demand-side platforms from accessing users on iOS 27 Safari…
The article discusses how the growth of retail media businesses depends not just on technology platforms, but also on building trust, fostering strong teams, and managing organizational change. It emphasizes that human factors and…
An end card is a screen that appears after a video ad finishes, typically featuring a button to encourage viewers to click or install an app. The article explains how end cards function and highlights some common issues with their…
Playable ads are interactive ad formats that let users try out a mobile app, often a game, directly within the ad unit. This approach allows potential users to experience the app before deciding to install it.
A mediation waterfall is a method used in mobile apps to fill ad slots by contacting ad networks in a set order based on expected revenue. The article explains the process and discusses why this approach is becoming less common in favor of…
A mediation platform is a tool within mobile apps that decides which ad network or bidder will fill each advertising slot. It can use either a waterfall or auction method to make these decisions, and various companies operate such…
7-Eleven has launched its own retail media network, allowing brands to advertise directly to shoppers through the convenience store's digital and in-store channels. This move positions 7-Eleven alongside other major retailers leveraging…
7-Eleven Australia has introduced 'Anytime Media @ 7-Eleven', a retail media network focused on its convenience store footprint. This marks the first time an Australian convenience retailer has launched a dedicated platform for brands to…