Samsung Ads Executive Emphasizes Importance of Trust Over Pure Performance Metrics
· 29h ago · Originally reported by Exchange4Media
A senior leader at Samsung Ads highlighted that building trust with consumers is as important as focusing on direct performance metrics in advertising. The comments suggest a shift in industry priorities from solely measuring bottom-funnel outcomes to considering long-term brand relationships.
Why it matters
This reflects a broader trend in digital advertising where brands and platforms are recognizing the value of trust and transparency, not just immediate sales or clicks. It signals a move toward more sustainable and responsible advertising practices.
Explain it like I’m new here
It's like a store owner realizing that being honest and friendly keeps customers coming back, not just having big sales.
Read the original at Exchange4Media
Terms in this story
Go deeper
Related stories
Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising…
Digital Ad Agencies Struggle With Outdated Financial Reconciliation Processes
Despite advances in digital ad buying and optimization, many agencies still rely on manual processes for financial reconciliation. This inefficiency can reduce agency profit margins and slow down operations, highlighting a gap between…
Global Brands Shift Away From Labour-Based Agency Fee Models
A recent study by the WFA highlights a trend among global brands moving away from traditional agency fee structures based on labor hours or full-time equivalents. This shift reflects concerns that such models do not accurately represent…
WPP Discusses Evolving Media Funnel Linking TV and Commerce
WPP has highlighted how television advertising sparks consumer interest, while commerce platforms help finalize purchases. This reflects a shift in the media funnel, where traditional awareness channels like TV are now more closely…
Shamrock Acquires Majority Stake in Saylor, Merges With Mutiny Gaming Agency
Shamrock has acquired a majority stake in Saylor and is merging it with Mutiny, a gaming-focused agency. The new combined agency aims to offer brands expertise in engaging fan communities, extending beyond just entertainment and gaming…
Cakes Launches Owned Media Arm to Reduce Reliance on Paid TikTok Ads
Beauty brand Cakes is introducing Cakes Media, aiming to build a direct audience rather than relying solely on paid TikTok advertising. The move comes as the brand seeks to control rising ad costs and establish a more sustainable…