How Mediation Platforms Select Ad Networks for Mobile Apps
· 33h ago · Originally reported by PPC Land
A mediation platform is a tool within mobile apps that decides which ad network or bidder will fill each advertising slot. It can use either a waterfall or auction method to make these decisions, and various companies operate such platforms.
Why it matters
Understanding mediation platforms is important because they help app developers maximize ad revenue by efficiently choosing the best ad source for each impression.
Explain it like I’m new here
It's like a teacher picking the best student to answer a question, making sure everyone gets a fair chance and the class runs smoothly.
Terms in this story
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
Ad network
An ad network is a company that aggregates ad space from many publishers and resells it to advertisers, usually in packaged bundles and often with its own pricing and targeting.
Waterfall (daisy-chaining)
A waterfall is an older way of selling ads in which an impression is offered to demand partners one at a time, in fixed priority order, until one fills it.
Go deeper
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