Lacuna Ads Integrates Supply, Demand, and Intelligence for Programmatic Expansion
· 33h ago · Originally reported by PA Media
Lacuna Ads has announced an initiative to unify supply, demand, and data intelligence within its platform to drive growth in programmatic advertising. This move aims to streamline the buying and selling process and enhance decision-making for advertisers and publishers.
Why it matters
Bringing together these elements can make programmatic advertising more efficient and effective, helping both buyers and sellers get better results and value from their campaigns.
Explain it like I’m new here
It's like putting all the pieces of a puzzle together so everyone can play the game faster and smarter.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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