CTV Advertising Guide 2027 Released for European Market
· 26h ago · Originally reported by VideoWeek
A new guide focused on connected TV (CTV) advertising in Europe for 2027 has been published. The guide covers recent developments, including broadcaster streaming launches and the rise of ad-supported subscription services from global media companies.
Why it matters
This guide provides industry professionals with up-to-date insights on the evolving CTV landscape in Europe, helping them navigate new opportunities and challenges.
Explain it like I’m new here
It's like a handbook for TV ads on streaming services, showing what's new and how things are changing in Europe.
Read the original at VideoWeek
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