WST Play Debuts on Connected TV Platforms
· 28h ago · Originally reported by advanced-television.com
WST Play has launched its service on connected TV devices, expanding its reach to viewers using smart TVs and streaming platforms. This move allows the platform to tap into the growing audience consuming content via connected television.
Why it matters
Connected TV is a rapidly growing channel for digital advertising, and new platform launches can impact how brands and advertisers reach audiences in the living room.
Explain it like I’m new here
It's like a new TV channel showing up on your smart TV, giving advertisers another way to show you ads while you watch.
Read the original at advanced-television.com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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