7-Eleven Introduces Retail Media Network for Convenience Stores
· 33h ago · Originally reported by Retailbiz
7-Eleven has launched its own retail media network, allowing brands to advertise directly to shoppers through the convenience store's digital and in-store channels. This move positions 7-Eleven alongside other major retailers leveraging their customer data for targeted advertising.
Why it matters
Retail media networks are becoming a key way for retailers to generate new revenue streams and for brands to reach shoppers at the point of purchase.
Explain it like I’m new here
It's like 7-Eleven putting up special digital billboards inside their stores and apps so brands can talk to shoppers right when they're buying snacks.
Read the original at Retailbiz
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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