Guideline Unveils WRAP Cloud, an AI-Powered TV and CTV Audience Analytics Platform
· 31h ago · Originally reported by MarTech Series
Guideline has introduced WRAP Cloud, a new SaaS platform designed to provide advanced audience analytics for TV and connected TV (CTV). The platform leverages AI and specialized protocols to enhance audience analysis and media planning capabilities for the television industry.
Why it matters
As TV and CTV advertising grows more complex, tools like WRAP Cloud help advertisers and media planners better understand their audiences and optimize campaigns, making ad spend more effective.
Explain it like I’m new here
It's like giving TV advertisers a super-smart magnifying glass to see exactly who is watching their shows.
Read the original at MarTech Series
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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