Retail Media Approaches €1 Billion in Italy, $200 Billion Globally
· 31h ago · Originally reported by Distribuzione Moderna
Retail media spending in Italy is nearing the €1 billion mark, reflecting significant growth in this advertising sector. Globally, retail media is estimated to be worth around $200 billion, highlighting its expanding influence in digital marketing.
Why it matters
Retail media's rapid growth shows how brands are increasingly investing in advertising directly on retailers' digital platforms, changing how products are promoted and sold online.
Explain it like I’m new here
It's like stores renting out space on their shelves for ads, but now they're doing it on their websites and apps.
Read the original at Distribuzione Moderna
Terms in this story
Go deeper
Related stories
IAB and Grocery TV Highlight Evolution of In-Store Media Beyond Shopper Marketing
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader…
CommerceIQ Launches AI Retail Media Management for Chewy Ads
CommerceIQ has introduced an AI-driven solution to help manage retail media campaigns on Chewy Ads. This tool aims to optimize advertising performance for brands selling on the Chewy platform.
Particular Audience Unveils Digital Trade Media Solution for Trade Marketing
Particular Audience has introduced a Trade Media solution aimed at modernizing trade marketing by leveraging digital channels. The new offering is designed to help brands and retailers reach business buyers more efficiently online.
FMCG Brands Shift Media Strategies Toward CTV and Retail Media Channels
Fast-moving consumer goods (FMCG) brands are restructuring their advertising strategies to focus more on connected TV (CTV) and retail media. This shift reflects changing consumer viewing habits and the growing influence of retail…
McDonald’s Expands Its Approach to Retail Media Strategies
McDonald’s is updating its retail media strategy, signaling a shift in how the fast-food giant leverages its customer touchpoints for advertising and partnerships. The company is exploring new ways to use its digital platforms and in-store…
McDonald's Retail Media Network Highlighted as Model for Other Brands
McDonald's has developed its own retail media network, prompting discussion on why similar strategies could benefit other brands. The move showcases how non-traditional retailers are leveraging their customer data and digital platforms to…