Understanding End Cards in Video Advertising
· 32h ago · Originally reported by PPC Land
An end card is a screen that appears after a video ad finishes, typically featuring a button to encourage viewers to click or install an app. The article explains how end cards function and highlights some common issues with their effectiveness.
Why it matters
End cards are a key tool for driving user engagement and conversions in video advertising, so understanding their strengths and weaknesses helps advertisers improve campaign results.
Explain it like I’m new here
An end card is like the final page of a comic book that asks you to buy the next issue or join a club.
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