Experts Highlight Growth Potential in Retail Media and CTV Convergence After IAB UK Adspend Report
· 25h ago · Originally reported by performancemarketingworld.com
Industry experts are emphasizing the significant growth opportunities at the intersection of retail media and connected TV (CTV), following the release of new adspend figures from IAB UK. The discussion centers on how these two channels are increasingly overlapping and driving digital advertising investment.
Why it matters
Understanding where ad spend is growing helps advertisers and publishers focus their strategies on the most promising channels. The convergence of retail media and CTV could reshape how brands reach consumers and allocate budgets.
Explain it like I’m new here
It's like stores and TV teaming up so ads can reach shoppers in new and smarter ways.
Read the original at performancemarketingworld.com
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
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