7-Eleven Australia Debuts Dedicated Retail Media Network for Convenience Stores
· 33h ago · Originally reported by 7-Eleven Australia
7-Eleven Australia has introduced 'Anytime Media @ 7-Eleven', a retail media network focused on its convenience store footprint. This marks the first time an Australian convenience retailer has launched a dedicated platform for brands to advertise directly to shoppers in-store and via digital channels.
Why it matters
Retail media networks are becoming a key way for brands to reach consumers at the point of purchase. 7-Eleven's move signals growing interest in retail media beyond supermarkets and big-box stores.
Explain it like I’m new here
It's like putting special ads on the shelves and screens inside your local 7-Eleven so shoppers see them while buying snacks.
Read the original at 7-Eleven Australia
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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