Audiohook Acquires Podscan to Expand Podcast Advertising Capabilities
· 27h ago · Originally reported by Net Influencer
Audiohook, an audio advertising platform, has acquired Podscan, a company specializing in podcast monitoring. This move is aimed at enhancing Audiohook's ability to track and analyze podcast ad placements and performance.
Why it matters
The acquisition strengthens Audiohook's position in the growing podcast advertising market by improving campaign measurement and transparency for advertisers.
Explain it like I’m new here
It's like a radio ad company buying a tool that helps them see exactly where their ads play and how well they work.
The deal
Audiohook → Podscan · acquisition · announced
See the full M&A tracker.
Read the original at Net Influencer
Terms in this story
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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