Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 3m ago.
AppLovin has initiated legal action against Unity, seeking to stop Unity from collecting certain ad quality data from publishers' apps within five business days. The dispute centers on Unity's kit allegedly accessing detailed ad revenue…
Industry observers suggest that as the retail market becomes more diverse, there is potential for increased revenue from retail media channels. This diversification may open up new advertising opportunities for brands and retailers.
Retailers such as Best Buy and Wesfarmers are exploring ways to differentiate their retail media offerings. The focus is on identifying unique strengths or 'X Factors' that can set their advertising platforms apart in a competitive market.
David Jones' retail media network, Amplify, marks its third anniversary and is considering future strategies. The network has established itself as a player in retail media, leveraging its shopper data and in-store assets for advertisers.
As retail media networks mature, agencies are expected to play a larger role in guiding brands through new opportunities and challenges. Their expertise will be crucial in campaign planning, measurement, and integrating retail media with…
Apple's latest iOS 27 update prevents The Trade Desk from serving ads on the Safari browser by blocking its ad delivery domains. This move comes amid other industry changes, including Amazon renaming its DSP and a legal dispute between…
Marketing mix models (MMMs) are gaining traction for measuring the effectiveness of connected TV (CTV) advertising, especially in environments where clicks are not a primary metric. While MMMs can indicate whether CTV campaigns contributed…
At Programmatic IO NYC, agencies and marketers highlighted the growing role of insurers in overseeing AI governance within ad tech. Insurers are expected to help manage compliance and accountability as AI becomes more integral to…
Meta is facing a lawsuit related to scam ads appearing on its platforms. The legal action alleges that Meta did not do enough to prevent fraudulent advertisements from reaching users.
AppLovin's mediation platform collects detailed user and device information during ad requests, including data like battery status, location, and device settings. This practice highlights ongoing competition and scrutiny around how ad tech…
Beauty brand Cakes is introducing Cakes Media, aiming to build a direct audience rather than relying solely on paid TikTok advertising. The move comes as the brand seeks to control rising ad costs and establish a more sustainable…
The Coalition for Innovative Media Measurement is establishing a new task force to address ongoing challenges with how TV advertising is measured. This move comes as frustrations within the industry over inconsistent and unreliable…
Kroger, Giant Eagle, and DoorDash are introducing AI-powered assistants to help connect in-store and online shopping. These tools aim to streamline the customer journey by making it easier to order groceries and manage purchases across…
Connected TV (CTV) usage is expanding beyond major Indian cities, with rural areas increasingly adopting the technology. This trend signals a shift in digital media consumption patterns and opens new opportunities for advertisers targeting…
A securities class action has been filed against Taboola.com Ltd., alleging the company misled investors about the value of its publisher relationships. The lawsuit claims that Taboola provided inaccurate information that may have affected…
7-Eleven has introduced a retail media network spanning its 760-store network. This move allows brands to advertise directly to shoppers through digital channels within the convenience store chain.
The e4m Real Time Programmatic Summit is taking place today, focusing on advancements in AI, programmatic advertising, and data-driven strategies. Industry leaders are gathering to discuss the latest developments and best practices in…
7-Eleven has entered the retail media sector by introducing its own network, Anytime Media, under the leadership of Anthony Venuto. This move positions the convenience store chain to offer advertising opportunities directly to brands…
7-Eleven has launched its own retail media network focused on the convenience sector. This move allows brands to advertise directly to 7-Eleven shoppers using the company's digital and in-store channels.
7-Eleven has launched a retail media network, allowing brands to advertise directly to its customers through its digital platforms and stores. This move enables 7-Eleven to monetize its shopper data and offer targeted advertising…
Digital advertising in India has grown to Rs 94,700 crore, accounting for 63% of the country's total ad market. This growth is driven by increased spending from commerce sectors and small and medium enterprises (SMEs), reflecting a shift…
Connected TV advertising revenue in India has surged by 42%, reaching Rs 9,900 crore. This growth is driven by 40 million Indian households now actively watching CTV content each week.
Amazon Ads has launched two new products, Agent and DVA+, aimed at streamlining the media buying process. These tools are designed to help advertisers manage and optimize their campaigns more efficiently within Amazon's advertising…
Connected TV usage is on the rise in India, driven by increased internet access and affordable smart TVs. This trend is attracting advertisers who see new opportunities to reach audiences through digital video platforms on television…
BofA Securities has increased its price target for Magnite by 50%, citing recent actions or findings from the Department of Justice. The move suggests renewed confidence in Magnite's business outlook amid regulatory changes or…
Amazon Ads has introduced a new 4-step DVA+ campaign builder, currently available in a closed beta for US advertisers. The tool features invoice-only billing for sellers, vendors, and off-Amazon brands, with credit card payments expected…
Bank of America analysts suggest that Magnite may gain from the U.S. Department of Justice’s actions targeting Google’s dominance in digital advertising. The DOJ’s investigation could lead to changes in the ad tech landscape, potentially…
The IAB Tech Lab has finalized version 2.3 of its podcast measurement guidelines, now covering video podcasts. No changes were made after the public comment period, and the current rules will remain in effect until version 3.0 is open for…
Microsoft Clarity now allows site owners to edit what is considered a branded AI query by adding abbreviations, translations, and typos to their brand lists. This update comes 57 days after Clarity introduced the AI query split feature. It…
VIOOH has enabled advertisers to access over 500 digital screens across Spain and Portugal, offering a potential reach of 320 million monthly impressions in more than 75 cities. The screens are located in diverse venues, including fuel…
AudienceProject has extended its Netflix ad measurement service to include Canada, bringing its coverage to six markets. The company reports a 54% unique reach to TV for Netflix ads across five markets, though details on methodology and…
OpenAI is developing a new advertising format that transforms traditional ads into interactive conversations within ChatGPT. This approach aims to engage users by allowing them to interact directly with sponsored content in a chat-based…
FreeWheel data shows a 44% rise in programmatic streaming ad views across Europe. The number of unique advertisers buying programmatically grew by 25% in 15 European markets, with guaranteed deals making up 71% of the region's programmatic…
The Trade Desk is currently unable to deliver ads to Safari users on Apple devices running the new iOS 27 update. Apple is aware of the issue and is investigating, but no fix has been announced yet.
Guideline has introduced WRAP Cloud, a hosted software solution that delivers local daily ratings and multi-market reports for TV and connected TV. The new platform is accessible without requiring software installations and is aimed at…
Walmart's demand-side platform now offers advertisers the ability to run 3D mobile ad formats, enabled by creative partner Big Happy. The new service promises quick turnaround times for mobile and out-of-home 3D creatives, though details…
Thrad has unveiled Thrad Autopilot, a feature that enables automated management of advertising tasks within AI-driven conversations. This tool allows advertising teams to continue campaign operations and optimizations even when users are…
Amazon is now displaying Yelp-sponsored ads for plumbers and roofers on its order confirmation pages in the US. These ads include Call and Quote buttons and are available to home and auto service advertisers.
Advertising within ChatGPT is expanding quickly, but many marketers are still learning how to best use this emerging channel. The report highlights both the rising interest and the challenges brands face in adapting their strategies to…
AI-generated search overviews are increasingly providing answers directly on search pages, resulting in fewer users clicking through to websites. This shift disrupts the traditional performance marketing model, which relies on user clicks…