Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 15m ago.
OpenRTB is a technical protocol developed by the IAB Tech Lab that defines how ad exchanges and bidders communicate to buy and sell ad impressions in real time. The protocol specifies the structure and rules for these rapid transactions…
Working media refers to the portion of an advertising budget that is spent directly on ad placements, as opposed to costs like agency fees, data, technology, or production. This ratio is often debated within programmatic advertising due to…
A new report analyzes the size, share, and projected growth of the in-game advertising market from 2026 to 2035. The study likely covers key trends, market drivers, and potential challenges facing advertisers and game publishers.
Jounce Media, a research firm based in New York, specializes in analyzing and rating the quality of programmatic advertising supply chains. Their labeling system is used by various industry players to assess inventory quality, though some…
Nick Fox, as Google's senior vice president for knowledge and information, is responsible for leading the company's Search, ads, Maps, and commerce operations. The article outlines his career trajectory and some of the more debated…
Taboola.com Ltd. has released its earnings and revenue results for the fiscal year labeled HAN:1FY. The announcement provides insight into the company's recent financial performance.
Knorex has announced plans to separate its AscendX unit, which focuses on helping publishers generate revenue from their digital content. The move is described as a strategic carve-out, indicating AscendX will operate independently from…
The IAB Tech Lab has finalized version 2.3 of its Podcast Technical Measurement Guidelines, setting updated standards for how podcast downloads are measured. Work is already underway on version 3, which will address measurement for video…
StackAdapt has quietly grown to become a significant player in the ad tech industry, now valued at $500 million. The company’s rise highlights its expanding influence in programmatic advertising solutions.
AppLovin has filed a legal action against Unity, alleging that Unity improperly collected data generated through AppLovin's business. The dispute centers on how user data is handled and shared between the two mobile ad technology companies.
Digital Brands Group reduced its marketing budget for AVO by 78%, yet saw a 221% increase in sales over six weeks. The reported return on ad spend reached 3.65x, though specific revenue figures were not disclosed.
OpenAI's vice president of monetization participated in StackAdapt's AI forum to discuss advertising opportunities within ChatGPT. The event, broadcast across multiple regions, highlights collaboration between a major AI company and a…
Horizon Media's CEO, Bob Lord, has publicly questioned the effectiveness of full-time equivalent (FTE) pricing models used by major agency holding companies. He advocates for a shift toward value-based compensation, suggesting that the…
Invibes has reported a reduction in its financial losses while ramping up its use of artificial intelligence to enhance its presence in the Connected TV advertising sector. The company is focusing on leveraging AI to improve ad targeting…
Executives from Prime Video, Sony, JioStar, Zee, and NDTV gathered to explore how connected TV platforms are influencing the way stories are told and consumed in India. The discussion focused on the evolving landscape of content delivery…
Google has stopped showing live prices and trip dates in its search results for users in the European Economic Area. The company also announced the removal of certain spam penalties and will begin sharing search query data with rival…
Viant has introduced a new approach to connected TV (CTV) deal buying, allowing private marketplace and guaranteed streaming transactions to be executed without fees for either buyers or sellers. The service leverages integrations with…
Adobe projects US online holiday spending will reach $275.1 billion, a 6.7% increase from last year. The forecast highlights a sharp rise in AI-driven retailer visits and notes that social media's share of revenue is growing much faster…
Magnite's stock price increased by 6% and has climbed 53% since the start of the year, surpassing broader market performance. The company's strong growth reflects positive investor sentiment in the ad tech sector.
All 32 NHL clubs will use Adobe's AI-powered platforms, GenStudio and Journey Optimizer, to deliver more personalized content to their global fanbase. The tools aim to enhance how teams interact with over 200 million supporters across 147…
JioStar has introduced Tara.ai, a platform designed to help advertisers plan campaigns around high-quality connected TV (CTV) content. The tool aims to streamline ad placements and improve targeting for brands seeking to reach audiences…
Magnite, a major supply-side platform, could see increased ad spending if the U.S. Department of Justice imposes restrictions on Google's ad exchange business. The potential changes may shift market share away from Google, opening…
Magnite's future growth outlook has improved significantly after a recent court ruling involving Google, according to Bank of America. The decision appears to have positive implications for Magnite's position in the digital advertising…
Magnite's share price increased by 6%, bringing its year-to-date growth to 53%. This performance sets it apart from other ad tech companies like The Trade Desk and AppLovin, whose stocks have remained relatively stable.
Private marketplaces now account for 76% of global spending in programmatic digital out-of-home (DOOH) advertising. This indicates a strong preference for more controlled and curated buying environments over open exchanges in the DOOH…
Connected TV (CTV) now accounts for over half of premium video ad views in Europe, reaching 53%. This highlights a significant shift in how audiences are consuming high-quality video content and how advertisers are allocating their budgets.
Retail media networks are increasingly adopting multi-touch attribution models to better track and measure the effectiveness of advertising across various consumer touchpoints. This shift aims to provide advertisers with a clearer…
Teads and Koddi have formed a global partnership to enhance retail media buying and selling, utilizing the OpenRTB protocol. This collaboration aims to streamline programmatic transactions and expand opportunities for retailers and…
Meta has launched Muse for Small Business, a new tool designed to support the approximately 200 million brands using its platform. The initiative is intended to help small businesses leverage Meta’s technology to enhance their advertising…
DoubleVerify has been sold, with the decision influenced by broader economic pressures, rising competition, and uncertainties related to artificial intelligence in the ad tech sector. The sale marks a significant change for the company…
YouTube India's cost per thousand impressions (CPMs) may rise as more advertisers shift their focus to connected TV (CTV) platforms. The trend reflects growing interest in reaching audiences watching YouTube on smart TVs and streaming…
Amazon Ads has rebranded its Demand-Side Platform (DSP) as DVA, which stands for display, video, and audio. The company also updated its ad console for sponsored products and search-based ads, aiming to streamline its advertising offerings.
Amazon announced a significant update to its advertising technology at its unBoxed event, introducing AI-driven conversational features in its demand-side platform (DSP). The new tools aim to streamline campaign management and optimization…
Amazon Ads announced new features at its unBoxed conference, including Full-Funnel Campaigns and DVA+, aimed at broadening programmatic advertising access. The updates focus on increasing transparency and giving advertisers more control…
Video advertising expenditure is increasing in the UK, reflecting ongoing growth in the digital video sector. Meanwhile, consumers are expressing concerns about how brands are utilizing artificial intelligence in their advertising…
Google is emphasizing the necessity for new regulations to address evolving challenges in advertising technology. The company points to rapid changes in digital advertising as a reason for lawmakers to consider updated legal frameworks.
Amazon is overhauling its advertising platform to integrate AI agents at its core. This move aims to enhance campaign management, targeting, and optimization for advertisers using Amazon's ecosystem.
A former policy executive from TikTok has been honored for their contributions to developing artificial intelligence standards at DoubleVerify. The recognition highlights efforts to improve AI practices within the digital advertising…
AGL-Hakuhodo has incorporated ChatGPT-powered ads into its digital paid media campaigns. This move signals an adoption of AI-driven advertising tools to enhance engagement and targeting within their digital strategy.
RTL AdAlliance has officially entered the Spanish market by opening its first office in Spain and forming a strategic partnership with Atresmedia Publicidad. This move aims to strengthen RTL AdAlliance’s presence and sales capabilities in…