Teads and Koddi Announce Global Retail Media Partnership Leveraging OpenRTB
· 2d ago · Originally reported by Yahoo Finance
Teads and Koddi have formed a global partnership to enhance retail media buying and selling, utilizing the OpenRTB protocol. This collaboration aims to streamline programmatic transactions and expand opportunities for retailers and advertisers worldwide.
Why it matters
Retail media is a fast-growing segment in digital advertising, and using open standards like OpenRTB can make ad buying more efficient and transparent for all parties involved.
Explain it like I’m new here
It's like two big stores agreeing to use the same checkout system so shoppers and sellers can work together more easily.
Read the original at Yahoo Finance
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
OpenRTB
OpenRTB is the open technical standard, maintained by IAB Tech Lab, that defines how bid requests and bid responses are formatted and exchanged in real-time bidding.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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