IAB Tech Lab Finalizes Podcast Measurement Guidelines v2.3, Eyes Video Podcast Metrics
· 2d ago · Originally reported by IAB Tech Lab
The IAB Tech Lab has finalized version 2.3 of its Podcast Technical Measurement Guidelines, setting updated standards for how podcast downloads are measured. Work is already underway on version 3, which will address measurement for video podcasting and move beyond traditional download metrics.
Why it matters
Standardized measurement is crucial for advertisers and publishers to accurately value podcast inventory and ensure fair transactions as the medium evolves, especially with the rise of video podcasts.
Explain it like I’m new here
It's like making new rules for counting how many people really listen to podcasts, so everyone plays fair—especially now that some podcasts have video too.
Read the original at IAB Tech Lab
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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