Industry Leaders Discuss Connected TV's Impact on Indian Storytelling
· 2d ago · Originally reported by Variety
Executives from Prime Video, Sony, JioStar, Zee, and NDTV gathered to explore how connected TV platforms are influencing the way stories are told and consumed in India. The discussion focused on the evolving landscape of content delivery and audience engagement through connected TV.
Why it matters
Connected TV is changing how viewers access content and how advertisers reach audiences, making it a key area for both media companies and brands in India.
Explain it like I’m new here
It's like switching from watching shows on regular TV to using smart TVs that let you pick what you want, changing how stories are shared and ads are shown.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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