YouTube India CPMs Expected to Increase with Growth in Connected TV Advertising
· 2d ago · Originally reported by The Economic Times
YouTube India's cost per thousand impressions (CPMs) may rise as more advertisers shift their focus to connected TV (CTV) platforms. The trend reflects growing interest in reaching audiences watching YouTube on smart TVs and streaming devices.
Why it matters
As CTV usage expands, advertisers are willing to pay more to reach viewers in a premium, living-room environment, which could impact digital ad pricing and strategies.
Explain it like I’m new here
It's like more people watching YouTube on big TVs, so ads there cost more, just like commercials during popular TV shows.
Read the original at The Economic Times
Terms in this story
CPM (cost per mille)
CPM (cost per mille) is the price an advertiser pays for one thousand ad impressions; "mille" is Latin for thousand.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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