CTV Represents 53% of Premium Video Ad Views in Europe
· 2d ago · Originally reported by senalnews.com
Connected TV (CTV) now accounts for over half of premium video ad views in Europe, reaching 53%. This highlights a significant shift in how audiences are consuming high-quality video content and how advertisers are allocating their budgets.
Why it matters
This matters because it shows advertisers are increasingly prioritizing CTV platforms to reach viewers, reflecting changing media habits and the growing importance of streaming in the ad ecosystem.
Explain it like I’m new here
It's like more people are watching their favorite shows on smart TVs instead of regular TV, so ads are following them there.
Read the original at senalnews.com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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