Amazon Unveils AI-Powered Conversational Ad Tools and Enhanced Brand Controls
· 2d ago · Originally reported by AdExchanger
Amazon announced a significant update to its advertising technology at its unBoxed event, introducing AI-driven conversational features in its demand-side platform (DSP). The new tools aim to streamline campaign management and optimization for both branding and performance advertising.
Why it matters
This move highlights the growing role of AI in automating and simplifying digital ad buying, potentially making it easier for brands to manage campaigns and improve results.
Explain it like I’m new here
It's like Amazon gave its ad system a smart assistant that helps brands run ads more easily and effectively.
Read the original at AdExchanger
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Amazon Seeks to Strengthen Its Position in Ad Measurement
Amazon claims its advertising drives more sales than current measurement methods show, prompting agencies to request more transparent proof. The company is working to enhance its ad measurement capabilities to better demonstrate the impact…
Amazon Updates Ads Platform With AI and Expands Alexa Branded Conversations
Amazon has introduced artificial intelligence enhancements to its advertising platform and broadened Alexa's branded conversation features. These updates aim to improve ad targeting and enable more interactive brand experiences through…
Rosenblatt Raises Amazon Price Target, Sees AI Shopping Agents as No Threat to Retail Media
Rosenblatt has increased its price target for Amazon, expressing confidence that the rise of AI-powered shopping agents will not undermine Amazon's retail media business. The firm believes Amazon's advertising model remains robust despite…
Overview of Amazon PPC: Sponsored Brands, Display, and TV Streaming Ads
This content provides an explanation of Amazon's pay-per-click (PPC) advertising options, including Sponsored Brands, Display, and TV Streaming Ads. It covers how these formats work within Amazon's advertising ecosystem and their roles in…
Amazon Ads Expands Access to Advanced AI Tools for Third-Party Agencies
Amazon Ads is making its sophisticated AI-powered advertising tools available to external agencies. This move allows third-party agents to leverage Amazon's AI capabilities for managing and optimizing complex ad campaigns.
Apple's iOS 27 Blocks The Trade Desk's Ad Delivery on Safari
Apple's latest iOS 27 update prevents The Trade Desk from serving ads on the Safari browser by blocking its ad delivery domains. This move comes amid other industry changes, including Amazon renaming its DSP and a legal dispute between…