Invibes Reduces Losses and Expands AI-Powered Connected TV Efforts
· 2d ago · Originally reported by TipRanks
Invibes has reported a reduction in its financial losses while ramping up its use of artificial intelligence to enhance its presence in the Connected TV advertising sector. The company is focusing on leveraging AI to improve ad targeting and campaign performance in this growing channel.
Why it matters
This development highlights how ad tech firms are using AI to gain a competitive edge in the rapidly expanding Connected TV market, which is becoming a key area for digital advertising growth.
Explain it like I’m new here
It's like a company using smarter robots to show better ads on your streaming TV, and they're losing less money doing it.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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