Amazon Ads Expands Programmatic Tools and AI Integration at unBoxed Conference
· 2d ago · Originally reported by Digiday
Amazon Ads announced new features at its unBoxed conference, including Full-Funnel Campaigns and DVA+, aimed at broadening programmatic advertising access. The updates focus on increasing transparency and giving advertisers more control over their media buying.
Why it matters
These changes could make it easier for more advertisers to use Amazon's programmatic tools, while addressing industry concerns about transparency and control in digital ad buying.
Explain it like I’m new here
Amazon is making it simpler for companies to buy ads in one place and is using smarter computers to help them decide where to show those ads.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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