JioStar Launches Tara.ai to Optimize Advertising for Premium CTV Content
· 2d ago · Originally reported by afaqs!
JioStar has introduced Tara.ai, a platform designed to help advertisers plan campaigns around high-quality connected TV (CTV) content. The tool aims to streamline ad placements and improve targeting for brands seeking to reach audiences watching premium streaming shows.
Why it matters
As more viewers shift to streaming platforms, tools like Tara.ai help advertisers effectively reach audiences on connected TVs, making ad spending more efficient and relevant.
Explain it like I’m new here
It's like using a smart map to find the best spots for your ads on popular streaming TV shows.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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