Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 18m ago.
Epsilon, part of Publicis, has introduced an updated version of its retail media platform. The new platform aims to provide advertisers with improved tools and capabilities for managing and optimizing retail media campaigns.
OpenAI has indicated that sponsored chat experiences will be a key part of its future business model. However, the company is not prioritizing direct monetization opportunities for publishers within this framework.
OpenAI's ad solutions lead has highlighted sponsored chat agents as a key direction for AI-driven advertising. However, questions remain about how publishers will benefit financially from these new formats as AI platforms become more…
The upcoming e4m Real Time Programmatic Summit will highlight the growing role of artificial intelligence, data, and programmatic advertising in the digital marketing landscape. Industry leaders are expected to discuss advancements and…
PubMatic CEO Rajeev Goel explores how artificial intelligence could reduce complexity in ad tech. He suggests that AI agents may soon replace humans in key decision-making roles within programmatic advertising.
Disney announced that Toy Story 5 reached 20 million views on Disney+ within its first five days of streaming, following a 96-day window after its theatrical release. While Disney highlighted a significant increase in franchise engagement…
A group of industry professionals will gather at the e4m Programmatic Summit to discuss strategies for brands to leverage first-party data in digital advertising. The event aims to explore practical approaches for brands to maximize the…
MNTN now allows app advertisers to connect AppsFlyer purchase data to their TV ad campaigns, with MNTN crediting app installs for up to 30 days after a TV ad, while AppsFlyer credits installs within 72 hours. This difference in attribution…
Reports indicate a notable rise in ad click fraud, where fake clicks are generated to drain advertiser budgets or manipulate campaign results. This trend is impacting the effectiveness and trustworthiness of digital advertising campaigns.
IndusInd Bank has begun using ChatGPT Ads, leveraging artificial intelligence to reach Indian consumers through conversational advertising. This move signals growing interest among Indian brands in AI-driven ad channels.
AI-powered apps and summaries are becoming a significant way for people to find news, with recent research showing a notable portion of UK adults using these tools. This shift means publishers must weigh the benefits of wider reach against…
A new report finds that connected TV (CTV) platforms are responsible for 53% of all ad views in Europe. This marks a significant shift in how audiences are consuming digital advertising, with CTV surpassing other channels.
AGL-Hakuhodo is incorporating ChatGPT Ads into its marketing approach to develop a generative engine strategy. This move suggests the agency is leveraging AI-driven tools to enhance advertising creativity and efficiency.
AGL-Hakuhodo has incorporated ChatGPT Ads into its paid media approach. This move signals the agency's adoption of AI-driven advertising tools to enhance campaign effectiveness.
AGL-Hakuhodo has announced the adoption of ChatGPT-powered ads as part of its digital media approach. This move signals the agency's interest in leveraging AI-driven advertising solutions to enhance campaign effectiveness.
VIOOH has partnered with TuMedio to introduce programmatic digital out-of-home (DOOH) advertising solutions across Spain and Portugal. This collaboration aims to make DOOH inventory more accessible to advertisers through automated…
BetterHelp is expanding its podcast advertising efforts by collaborating with Media Bodies. This move aims to increase BetterHelp's presence across podcast platforms and reach more listeners through targeted audio ads.
The article discusses how simply installing digital screens in stores does not guarantee a successful retail media network. It emphasizes the need for strategic content, data integration, and measurement to drive real advertising impact.
Teads' stock price rose sharply after announcing a new partnership with Koddi focused on retail media. The collaboration is expected to enhance Teads' offerings in the growing retail media sector.
Connected TV (CTV) has become the leading platform for premium video ad consumption in Europe, now generating more than 50% of ad views in this segment. This shift highlights the growing importance of CTV in the region's digital…
ChatGPT is entering the digital advertising market, positioning itself as a new competitor to established players like Google and Meta. This move signals a potential shift in how advertisers may allocate budgets and reach audiences online.
Teads and Koddi have introduced a solution allowing brands to incorporate retail media ads into their larger advertising campaigns across the US and Europe. This integration aims to streamline campaign management and expand the reach of…
AGL-Hakuhodo has incorporated ChatGPT-powered advertisements into its paid media campaigns. This move signals an adoption of AI-driven ad formats within the agency's broader digital advertising approach.
Teads and Koddi have entered into a global partnership aimed at enhancing programmatic access to retail media inventory. This collaboration is expected to streamline how advertisers buy and manage retail media campaigns across digital…
Industry expert Vivek Couto predicts that connected TV (CTV) advertising will reach the same scale as traditional television advertising by 2027. This projection highlights the rapid growth and increasing importance of CTV in the…
A new report from FreeWheel reveals that connected TV (CTV) now represents 53% of premium video ad views in Europe. This indicates a significant shift in how audiences are consuming video content and how advertisers are allocating budgets.
Omnicom Media has appointed Bec Penn as its new Head of Retail Media. This leadership change signals the agency's focus on expanding its retail media capabilities.
Digital advertising expenditure in the UK increased by 13% in the first half of 2026, according to new data from IAB and Mediasense. The growth was primarily attributed to strong performance in retail media and video advertising sectors.
LiveRamp has enabled the use of CRM-based audience segments within ChatGPT Ads. This integration allows advertisers to target their existing customer lists when running campaigns on the ChatGPT platform.
VIOOH has formed a partnership with TuMedio to enable programmatic buying of digital out-of-home (DOOH) advertising inventory in Spain and Portugal. This collaboration aims to make premium outdoor digital ad spaces more accessible to…
The 2026 budget introduces Creator Labs as part of an AVGC (Animation, Visual Effects, Gaming, and Comics) skilling initiative. This program is designed to develop talent pipelines for the ad tech sector, which has faced ongoing shortages…
The value of advertising spend in the retail media sector is nearing one billion euros, indicating significant growth in this channel. This reflects increasing investment by brands in retail media platforms to reach consumers at the point…
A recent survey found that 58% of advertising executives believe agentic buying—where AI or automated systems make media buying decisions—will scale in the next year. The report also notes ongoing legal challenges for Apple and Amazon in…
Concord, a platform focused on media buying execution, has appointed Rémi Lemonnier, co-founder of Scibids, as an advisor. Lemonnier is recognized for his early work in applying AI to media buying.
Brands are starting to experiment with advertising formats that integrate with ChatGPT, allowing them to interact directly with users through conversational AI. This marks a shift toward more interactive and personalized ad experiences…
Grand Visual has merged its ad tech business into a newly formed company called Qdot. This move is intended to streamline its technology offerings and create a focused entity for its advertising technology solutions.
Industry expert Vivek Couto highlights online video, connected TV (CTV), and artificial intelligence (AI) as major forces shaping India's rapidly growing screen-based advertising and media market, now valued at $15.4 billion. These…
At DigiPlus Fest 2026, industry experts highlighted that the next wave of connected TV (CTV) growth in India will come from Tier 2 cities and smaller metropolitan areas. This shift signals expanding digital video consumption beyond major…
Connected TV (CTV) is changing how television advertising works by enabling advertisers to target specific audiences rather than relying on broad, mass-market campaigns. This shift allows brands to deliver more relevant ads to viewers…
Digital advertising expenditure in the UK for just six months has already exceeded the total amount spent throughout the entire year of 2020. This indicates a significant acceleration in digital ad investment compared to previous years.