Online Video, CTV, and AI Identified as Key Drivers of India's $15.4B Screen Economy
· 2d ago · Originally reported by Indian Television Dot Com
Industry expert Vivek Couto highlights online video, connected TV (CTV), and artificial intelligence (AI) as major forces shaping India's rapidly growing screen-based advertising and media market, now valued at $15.4 billion. These technologies are expected to accelerate digital transformation and advertising opportunities across the country.
Why it matters
Understanding which technologies are fueling growth helps advertisers, publishers, and tech companies plan investments and strategies in India's expanding digital ad market.
Explain it like I’m new here
It's like more people are watching shows and ads on smart TVs and phones, and smarter computers are helping companies show better ads.
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