BetterHelp Broadens Podcast Advertising Through Partnership With Media Bodies
· 2d ago · Originally reported by PodcastingToday
BetterHelp is expanding its podcast advertising efforts by collaborating with Media Bodies. This move aims to increase BetterHelp's presence across podcast platforms and reach more listeners through targeted audio ads.
Why it matters
Podcast advertising is a growing channel for digital marketers, and partnerships like this show how brands are investing in new ways to connect with audiences.
Explain it like I’m new here
It's like a company putting more ads on your favorite podcasts so more people hear about them while listening.
Read the original at PodcastingToday
Terms in this story
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Go deeper
Related stories
Digital Ad Agencies Struggle With Outdated Financial Reconciliation Processes
Despite advances in digital ad buying and optimization, many agencies still rely on manual processes for financial reconciliation. This inefficiency can reduce agency profit margins and slow down operations, highlighting a gap between…
Global Brands Shift Away From Labour-Based Agency Fee Models
A recent study by the WFA highlights a trend among global brands moving away from traditional agency fee structures based on labor hours or full-time equivalents. This shift reflects concerns that such models do not accurately represent…
WPP Discusses Evolving Media Funnel Linking TV and Commerce
WPP has highlighted how television advertising sparks consumer interest, while commerce platforms help finalize purchases. This reflects a shift in the media funnel, where traditional awareness channels like TV are now more closely…
Samsung Ads Executive Emphasizes Importance of Trust Over Pure Performance Metrics
A senior leader at Samsung Ads highlighted that building trust with consumers is as important as focusing on direct performance metrics in advertising. The comments suggest a shift in industry priorities from solely measuring bottom-funnel…
Shamrock Acquires Majority Stake in Saylor, Merges With Mutiny Gaming Agency
Shamrock has acquired a majority stake in Saylor and is merging it with Mutiny, a gaming-focused agency. The new combined agency aims to offer brands expertise in engaging fan communities, extending beyond just entertainment and gaming…
Cakes Launches Owned Media Arm to Reduce Reliance on Paid TikTok Ads
Beauty brand Cakes is introducing Cakes Media, aiming to build a direct audience rather than relying solely on paid TikTok advertising. The move comes as the brand seeks to control rising ad costs and establish a more sustainable…