VIOOH and TuMedio Expand Programmatic DOOH Access in Spain and Portugal
· 2d ago · Originally reported by ExchangeWire
VIOOH has formed a partnership with TuMedio to enable programmatic buying of digital out-of-home (DOOH) advertising inventory in Spain and Portugal. This collaboration aims to make premium outdoor digital ad spaces more accessible to advertisers through automated platforms.
Why it matters
Programmatic DOOH allows advertisers to target audiences more efficiently and at scale, bringing digital flexibility to traditional outdoor advertising formats.
Explain it like I’m new here
It's like turning billboards into smart screens that advertisers can book automatically, just like online ads.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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