Next 100 Million CTV Viewers in India Expected from Tier 2 and Mini Metros
· 2d ago · Originally reported by brandequity.economictimes.indiatimes.com
At DigiPlus Fest 2026, industry experts highlighted that the next wave of connected TV (CTV) growth in India will come from Tier 2 cities and smaller metropolitan areas. This shift signals expanding digital video consumption beyond major urban centers.
Why it matters
Understanding where new CTV audiences are emerging helps advertisers and platforms target their investments and campaigns more effectively as digital video viewership spreads across India.
Explain it like I’m new here
It's like more people in smaller towns are starting to watch TV using the internet, not just those in big cities.
Read the original at brandequity.economictimes.indiatimes.com
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