Majority of Ad Executives Expect Agentic Buying to Scale Within a Year
· 2d ago · Originally reported by ExchangeWire
A recent survey found that 58% of advertising executives believe agentic buying—where AI or automated systems make media buying decisions—will scale in the next year. The report also notes ongoing legal challenges for Apple and Amazon in the UK related to consumer issues.
Why it matters
Agentic buying could significantly change how digital ads are purchased, making the process faster and more automated. This shift may impact job roles, transparency, and the efficiency of ad campaigns.
Explain it like I’m new here
It's like letting a smart robot do your online shopping for you, but for buying ads instead of groceries.
Read the original at ExchangeWire
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