Connected TV Now Delivers Over Half of Ad Views Across Europe
· 2d ago · Originally reported by advanced-television.com
A new report finds that connected TV (CTV) platforms are responsible for 53% of all ad views in Europe. This marks a significant shift in how audiences are consuming digital advertising, with CTV surpassing other channels.
Why it matters
The rise of CTV as the dominant platform for ad views signals changing viewer habits and will influence where advertisers allocate their budgets.
Explain it like I’m new here
More people are watching ads on smart TVs than on computers or phones, so advertisers are following them there.
Read the original at advanced-television.com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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