UK Digital Ad Spend Rises 13% in H1 2026, Driven by Retail Media and Video
· 2d ago · Originally reported by Campaign UK
Digital advertising expenditure in the UK increased by 13% in the first half of 2026, according to new data from IAB and Mediasense. The growth was primarily attributed to strong performance in retail media and video advertising sectors.
Why it matters
This growth highlights the expanding influence of retail media and video formats in digital advertising, signaling where brands and agencies are focusing their budgets.
Explain it like I’m new here
It's like more people are shopping and watching videos online, so companies are spending more money to show ads in those places.
Read the original at Campaign UK
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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