Teads and Koddi Enable Brands to Integrate Retail Ads into Broader Campaigns in US and Europe
· 2d ago · Originally reported by Stock Titan
Teads and Koddi have introduced a solution allowing brands to incorporate retail media ads into their larger advertising campaigns across the US and Europe. This integration aims to streamline campaign management and expand the reach of retail-focused ads.
Why it matters
Retail media is a fast-growing segment in digital advertising. Making it easier for brands to blend retail ads with other campaign types can improve efficiency and help advertisers reach shoppers more effectively.
Explain it like I’m new here
It's like letting stores put their ads in more places at once, so more people see them while shopping online.
Read the original at Stock Titan
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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