CTV Shifts Television Advertising From Broad to Precision Targeting
· 2d ago · Originally reported by brandequity.economictimes.indiatimes.com
Connected TV (CTV) is changing how television advertising works by enabling advertisers to target specific audiences rather than relying on broad, mass-market campaigns. This shift allows brands to deliver more relevant ads to viewers, improving efficiency and effectiveness.
Why it matters
CTV's ability to target ads more precisely means advertisers can reach the right people with the right message, making campaigns more efficient and potentially reducing wasted ad spend.
Explain it like I’m new here
It's like switching from shouting an announcement to everyone in a stadium to whispering it directly to the people who care most.
Read the original at brandequity.economictimes.indiatimes.com
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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