VIOOH and TuMedio Launch Programmatic Digital Out-of-Home in Spain and Portugal
· 2d ago · Originally reported by LBB - Little Black Book
VIOOH has partnered with TuMedio to introduce programmatic digital out-of-home (DOOH) advertising solutions across Spain and Portugal. This collaboration aims to make DOOH inventory more accessible to advertisers through automated, data-driven buying.
Why it matters
Expanding programmatic DOOH in new markets helps advertisers reach audiences more efficiently and with greater targeting, reflecting the growing adoption of automation in outdoor advertising.
Explain it like I’m new here
It's like making billboards smarter so ads can change automatically and reach the right people at the right time.
Read the original at LBB - Little Black Book
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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