Brands Begin Using ChatGPT Ads to Engage Consumers in Conversations
· 2d ago · Originally reported by BW Marketing World
Brands are starting to experiment with advertising formats that integrate with ChatGPT, allowing them to interact directly with users through conversational AI. This marks a shift toward more interactive and personalized ad experiences within AI-powered chat environments.
Why it matters
This development signals a new frontier in digital advertising, where brands can reach consumers in more natural, dialogue-based settings, potentially increasing engagement and relevance.
Explain it like I’m new here
It's like brands joining your group chat to talk with you instead of just showing you ads.
Read the original at BW Marketing World
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