LiveRamp Integrates CRM Audiences with ChatGPT Ads Platform
· 2d ago · Originally reported by ContentGrip
LiveRamp has enabled the use of CRM-based audience segments within ChatGPT Ads. This integration allows advertisers to target their existing customer lists when running campaigns on the ChatGPT platform.
Why it matters
Bringing CRM audiences to ChatGPT Ads helps marketers reach known customers more effectively, improving personalization and campaign efficiency.
Explain it like I’m new here
It's like letting a store send special offers to people who already shop there, but now through ChatGPT.
Read the original at ContentGrip
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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