Teads and Koddi Form Global Partnership to Expand Programmatic Retail Media
· 2d ago · Originally reported by The Manila Times
Teads and Koddi have entered into a global partnership aimed at enhancing programmatic access to retail media inventory. This collaboration is expected to streamline how advertisers buy and manage retail media campaigns across digital platforms.
Why it matters
Retail media is a fast-growing segment in digital advertising, and making it more accessible through programmatic channels helps brands reach shoppers more efficiently. Partnerships like this can drive innovation and scale in how ads are delivered and measured.
Explain it like I’m new here
It's like two big stores teaming up so brands can put their ads on more shelves automatically, making shopping ads easier to buy and see.
Read the original at The Manila Times
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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