Bec Penn Named Head of Retail Media at Omnicom Media
· 2d ago · Originally reported by Mediaweek
Omnicom Media has appointed Bec Penn as its new Head of Retail Media. This leadership change signals the agency's focus on expanding its retail media capabilities.
Why it matters
Retail media is a fast-growing segment in digital advertising, and leadership appointments can shape how agencies help brands reach shoppers online.
Explain it like I’m new here
It's like picking a new coach to help stores advertise better to people shopping online.
Read the original at Mediaweek
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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